Mumbai: With the government not giving in to the demands of the Feminine and Infant Hygiene Association (FIHA) to provide input tax credit (ITC) on sanitary napkins, large organised players are said to be working on reducing product prices in the range of 1.5-2.5%. Contrary to the general expectation that sanitary napkin prices would reduce by 12% following the GST exemption, the price reduction would only be marginal in the absence of ITC.
Industry sources said companies are working on the new prices, which would come into effect once the GST notification is issued. When contacted, Procter & Gamble India (P&G) and Johnson & Johnson (J&J) — the two large players in the roughly Rs 4,500-crore feminine hygiene market — declined to comment.
FIHA is represented by companies like J&J, P&G, Dima Products, Kimberly Clark, Soothe Healthcare, Unicharm, Saral Designs, Shekhani
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